I have a theory that freelancing is a lot like dating. Stick with me here!

There are lots of different ways to find potential long-term clients, short-term gigs, or quick projects. Just like there are many options for finding a committed partner, casual fling, or one-night stand.

Let’s...

Many copywriters struggle to help their clients find clarity.

You can help your client and yourself write really powerful and emotional copy by beginning with the end in mind.

There are 3 critical questions you need your client to answer before you can write any of the words. If you want to...

3 Critical Elements to Launching A Brand, Program or New Offer.
Plus 2 Nice To Haves…

I’ve been surprised and somewhat overwhelmed lately with the amount of requests I’m getting to help people build a strategy and write the copy for their upcoming launch.

Just this week...

Most freelancers love the idea of narrowing down their niche. They find relief thinking about it...but they’re scared to pull the trigger.

One problem freelancers have is they can do a variety of things well. It’s fine to offer all the things when you’re just getting...

Every business owner needs a tight, simple way to communicate what they offer.

With a great one-liner, you’ll be able to say exactly what you do, who you help, which problem you solve, and the transformation you offer - in one and a half sentences or less. 

But I’ll...

Many freelancers struggle to find clients who understand the value of what they do. They waste time trying to convince unqualified leads to work with them. And often, they aren’t the right fit anyway.

Here’s the good news. You can find qualified leads who know exactly what you...

Most business owners work hard to grow their top line revenue so they can achieve an even bigger bottom line. But here’s the thing — while there are several ways to grow a business, not all of them actually grow your revenue, or more importantly your profits. 

So, what...

It is extremely important that you as a freelancer pick a niche. In an age of instant search, people like to type in exactly what they want or need and get top results in a flash. 

When you are clear about what you do, and you communicate it in a simple way, it’s easier...

Freelancers go through many stages as they start and grow their business. Each new stage brings its own challenges and questions...as well as growing pains. 

How do you know when to scale? 

What if I told you that scaling was just ONE aspect of your professional...

When you’re starting to freelance, you may feel like you’re working hard with little compensation. While you’re still making an income, it can be a little overwhelming to have to take on more projects to make a decent income. But the truth is, you don’t have to do...

 The past 4 months have been a bit of a "plot twist" in our lives, don't you think?

With more people being stuck at home (which means more time being spent online), it's vital your website is working for your business, not against it.

My #1 goal is to help you and your...