Think Like A Copywriter
3-Week Intensive Course
Learn A Proven Process for Strategic Copywriting
Copywriting Doesn't Have To Be Complicated
Too many copywriters don't have a clear process they guide clients through to gain the clarity needed to create strategic, powerful copy.
This training is for copywriters who want to:
Feel Like A Professional
Know how to lead the client and the project with confidence.
Ask The Right Questions
Get the information you need to clarify the audience, offer and message.
Streamline Their Process
Write great copy with less effort and more impact with the first draft.
Get Paid Expert Rates
Win higher paying clients by selling your signature process.
Professionals Have A Process
Copywriters are in high demand, and get paid top rates, but getting started and developing a simple process can be difficult. It's hard to pitch yourself and find clients when you're still finding your feet and developing your skills.
I'm Lisa and over the past 4+ years I've worked with over 325 clients and I've learned a thing or two like how to:
- Show up with confidence
- Build trust and rapport quickly
- Ask strategic questions
- Sell my signature process
- Charge expert rates
- Create irresistible copy
Too many copywriters let the clients take control, I'll show you how to show up like the expert, guide the process and close higher paying clients.
(Be quick, only 25 spots open for the next round.)
Copywriter Success Stories...
Julia DePasquale
Strategic Email Copywriter
I felt clients FINALLY saw me as the ‘expert’ when I started incorporating a strategy stage in every project. Not only did I stay in control of the project from the start, I felt more confident sending first drafts - knowing each aligned with what the client AND their ideal audience wanted. Lisa’s guidance helped me streamline every single part of my business while charging MORE for my services!
David Toflin
Website Copywriter
It's hard to bring clarity to your clients when you’re frustrated with expectations and processes. Not only did Lisa's systems streamline my process with the client and alleviate the stress of communication, but my writing also improved significantly from the time and direction I now had. Her systems don't just shape your business, they shape your writing. Lisa is not just a copywriting coach, she champions your gift set and takes your writing and business to the NEXT LEVEL.
Holly Healy
Copywriter & Facebook Ads
Thanks again for your no-nonsense teaching and valuable instruction. I love how you help us to own our process and leverage it to communicate our value. I used to think of copywriting as just writing words, even though so much more is involved. Lisa’s clear and direct training has improved my process AND my mindset so that I have a clear picture of what my work is worth and can charge my full value instead of short-changing myself.
Think Like A Copywriter Intensive
In this brand new training you'll walk away with a step-by-step framework that will give you confidence to show up like a professional and polished copywriter.
This 3-Week Intensive includes bonus trainings, personal feedback, templates, agendas, emails covering:
Week 1 - Identify
Learn where to find your ideal client, how to communicate your services with confidence and how to take lead as the 'guide' from the very first kickoff call.
- Onboarding clients
- Initial intake form
- Understanding the copywriting goals
- Identifying their ideal customer
- How to ask tough questions
- How to prep clients before a call.
- How to stay in the power position, and keep control during the kick-off call.
- PLUS: Get the template I use for my intake questions.
- BONUS: Watch a recording of a client kickoff call
Week 2 - Clarify
Discover a tried-and-true formula that will position clients' offer for success, provide them with a fresh and exciting perspective on the business and help deliver more first drafts you're proud to share.
- Learn the formula for a Unique Value Statement
- How to help the client narrow down
- How to position yourself as the expert.
- Where do use the UVS in copywriting
- Why a signature process is critical
- How to frame your questions with confidence
- Learn powerful sales psychology
- PLUS: Get my template for creating a Unique Value Statement
Week 3 - Simplify
Wrap up your strategy stage with a value-driven brand story to guide your writing. Then package it all together into a brand message playbook clients can use outside of your project together too!
- Creating a Customer Journey Roadmap
- Simplifying the UVS into a powerful brand message
- Where to use your brand message tagline
- How to summarize your brand message work into a playbook
- Tips on how to leverage this process to win potential new clients
- BONUS: Get my template for creating your own Brand Message Playbook
Show up like a professional and win higher paying clients!
Get a proven process to help you write better copy and guide clients like a professional.
Don't waste time trying to figure it out on your own, or stress about another project that didn't go the way you hoped. Get a proven (and repeatable) framework you can use to land your very next client.
Only 25 spots open for next round.
